DC Comics Gets a New Logo | Penumbra Conundrum

DC Comics Gets a New Logo

Written by James Kurtz III. Posted on 01.20.2012. Filed under comics, graphic design. Tagged branding, dc, dc comics, logo design. Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

Interesting new DC logo from Landor. Not fully sure how I feel about it yet. No doubt it’s a huge leap forward, but does it retain anything of what makes DC, DC?

The design of the new DC Entertainment identity uses a “peel” effect — the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C — symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

See more at Brand New

James Kurtz III

is a graphic designer living and working in Hudson, Ohio and has been practicing graphic design professionally since 1999. See his graphic design portfolio and follow him on twitter.

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